Product Design: ISUL PLOP (탄산 소주음료)
Through the strategic redesign of carbonated fruit sojuu cans, originally prevalent in the Korean market, for the Canadian consumer base, we cultivated a distinctive and aesthetically engaging image inspired by "Minhwa," a traditional Korean painting style. The resultant design imparts a kitschy charm, offering a unique visual appeal. Furthermore, our efforts focused on formulating a variant of shochu characterized by a light and sweet profile, catering to a diverse demographic and making it accessible and enjoyable across various age groups.
Moodboard-image from Pinterest, Google
Braingstorming for ISUL PLOP
An initial Sketches for logo and Can design
This project served as a pivotal platform for the enhancement of my proficiency in Illustrator and vectorized design, contributing significantly to the refinement of my professional identity. The collaborative engagement in crafting the design for Generation MZ involved a fusion of contemporary design principles with traditional Korean folk painting techniques, further augmenting my skill set and expanding my creative capabilities.
